Food Theory: Taco Bell Is Killing Amazon!
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Taco Bell is revolutionizing the drive thru experience. Yes, the fast food chain is challenging the likes of Amazon delivery in its grand plan. We are talking a multi-lane, contactless, order only EXPERIENCE. I know you are wonders how a drive through could compete with at home delivery and, Theorists, it is because of the BIGGEST jump all companies have to cover. What is it? Watch to find out!
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Writers: Matthew Patrick and Luke Barats
Editors: Forrest Lee and Danial "BanditRants" Keristoufi
Assistant Editor: AlyssaBeCrazy
Sound Editor: Yosi Berman
#TacoBell #DriveThru #FastFood #Amazon # #FoodTheory #Food #Recipe #Matpat #GameTheory #FilmTheory

  • hosainplayz

    cheng teoh:taco Bell will reach next level cost cutting if they can figure out a way to teach mindless ghosts how to cook a burrito me:so true


    Covid Bullcrap in full force.

  • Sasunaru

    Idk if its just me but amazon wise sense its civic delivary costs are up but also people buying from amazon the more delivery and the more people buy then it should even itself out

  • death13a

    I would prefer if food companies would cooperate on mobile app that would allow you order food that you crave at the moment no matter the brand

  • Burning Elmo
    Burning Elmo

    i live in mn and i approve this idea.

  • Tyler Nelson
    Tyler Nelson

    Honestly looks like sonic in oregon. Just more compact

  • Ezra Ritsema
    Ezra Ritsema

    Bro you trippin come noon every TB IN TOWN is 10 car line minimum

  • Charles Barrientos
    Charles Barrientos

    In Madrid there is a Chipotle Copy made by an American who missed chipotle called Tierra and down town there is a a location that only makes food for delivery just a window and an a door for employes

  • Mayonegg Mayo egg
    Mayonegg Mayo egg

    I have that mcchicken nugget dinosaur thing

  • Gracie Parker
    Gracie Parker

    It's literally just going to he a giant mall

  • Mathis Hammer
    Mathis Hammer

    me who thinks about buying a 10th aniversery shirt/pullover

  • CampVloggy Bee
    CampVloggy Bee

    I gotta say I’ve never had a problem eating Taco Bell’s food my stomach is made out of steal 😂😅😅

    • Zachary does gacha
      Zachary does gacha

      Same, I never understood the memes of it happening lol

  • Mangis Smagorius
    Mangis Smagorius

    finally i will not need to wait half an hour just to get a happy meal

  • Ann-juh-lee

    There was a Taco Bell add under this vid O.o

  • Some Guy
    Some Guy

    Dinning in fast food is most likely dead. I don’t see myself sitting down to eat in a store ever again!

  • Jonathan D
    Jonathan D

    Someone finally realized they can add a non-intersecting, non-interfering second dimension to drive-thru. *Applause*

  • Blu_stone oof
    Blu_stone oof

    I went to Taco Bell yesterday.............

  • Zoe Guy
    Zoe Guy

    Ball pits really do you know how mean people I dr... I mean people get dragged all the time and probably in a lab being test for mind being Experiments

  • purplegravy1

    Lmao remember the movie Demolition Man its happening Taco Bell is gonna be the only restaurant that survives the apocalypse

  • Augustas Vanile
    Augustas Vanile

    2:00 and then there's me confusing it by ordering a bun with pickles

  • Jamston The Deku simp
    Jamston The Deku simp

    Matpat should realese audio versions on spotit

  • MadLad_Don23

    I miss the happymeals from when I was younger, the cheap toys were great one day time waisters before it got lost....

  • Ping Fox
    Ping Fox

    Came for the munchies. Stayed for the mind blow in the possible future of logistics.

  • deadly grenade
    deadly grenade

    Pov Taco Bell watching this vid: "Oh ye that sounds better than what we were doing, I i mean yes"

  • tran le nam phuong
    tran le nam phuong

    Big brain move 🤯

  • Garrett ze Gamer
    Garrett ze Gamer

    Wait matpat has a son?!?!?!?!

  • MrAimbotJK

    Never been more than 2 cars in line you lucky!! There be like 7 for me

  • Chestnut Thing
    Chestnut Thing

    What was the name of that one movie where Taco Bell basically takes over all food industries until it becomes the only restaurant available? The movie was about some past criminal in the future or something.

  • F*ck coleslaw
    F*ck coleslaw


  • krankykid 08
    krankykid 08

    Yeah it does exactly look like a drive thru bank.

  • nes bros.
    nes bros.

    the fourth channel should be book theory.

  • Rafa Sabatier
    Rafa Sabatier

    You should watch “demolition man”

  • Barney Bull
    Barney Bull

    Matpat: Taco Bell makes you poop Me: corporate needs you to find the difference between this picture and this picture Laxatives Taco Bell Me: they’re the same picture

  • Tejas Giridharan
    Tejas Giridharan

    matpat you do marketing for your products very subtly not as annoying as in yo face advertising for merc so hats off to you also i really want to thank you for making learning fun for me i usually am very lazy when it comes to studies but seeing how it cn be used in cool ways makes me exicted to learn thank for all the effort and hardwork you put to entertain us

    • EliteBritishGaming

      I can agree with that. It actually makes me want to check out the product and try it out.

  • Matthew McDonald
    Matthew McDonald

    “If people went in to get food then you’d need to pay for lighting and air conditioning” Ah yes, as all employees have night vision and are cold-blooded

    • ColonelJayWrites

      Good point, but with the excluded dining room, costs would definitely be lower.

  • Some Cruz
    Some Cruz

    I work at panda express and I started during the pandemic and turns out our store in making 4 to 7k more than when dine in was open

  • The_Atropos

    Demolition Man warned us about Taco Bell winning the franchise wars

  • trick r treat
    trick r treat

    Every fastfood place rn WRITE THAT DOWN

  • preston Gaming
    preston Gaming

    I understand why you didn’t really mention grub hub that dance still haunts me

  • \

    People who don't have cars: *Internal suffering*

  • V BOY
    V BOY

    taco bell more like tostada doblada bell . . . this isn't funny at all

  • นาย 3 อ
    นาย 3 อ

    It dont real FAKE!!!

  • Joseph Fodera
    Joseph Fodera

    Little did taco bell know Brooklyn park Minnesota wouldn’t be a wise new business choice

  • Diego Roldan
    Diego Roldan

    automation like this is kinda scary to think about

  • Rhas 'Churol
    Rhas 'Churol

    Am I the only one a little disappointed that we're actively moving away from interacting with real people, directly? What does any of this say about our civilization? We can't just run away from everyone.

  • Svetolik Markovic
    Svetolik Markovic

    This is brilliant, I am apsolutely agreeing with this. The revolution may start.

  • baldis brother
    baldis brother

    introverts will love that kind of building

  • KitKat Bar
    KitKat Bar

    Does no one realize that sonic was the first fast food place to do what taco bell is technically doing??? No dining room, drive thru and many ordering stations where people can get their food fast (besides the fact that sonic still has human contact to get the food to the customer)

    • James Dinius
      James Dinius

      First off, most fast food restaurants were doing it back in the day, Sonic just stuck with it. Second, this model is much more streamlined with a more grab and go model as opposed to park and dine.

  • Sam Kenney
    Sam Kenney

    What MatPat talks about towards the end of the video is one of my favorite reasons I liked living in the eastern end of the midwest bc we have drive-ins. Its basically a 7-Eleven but a drive-thru version

  • The camera spam
    The camera spam


  • Shiny Porygon
    Shiny Porygon

    I can't believe my favorite food is on the thumbnail of the video °o°

  • Renee S
    Renee S

    And we weren’t sick!!

  • Lawrence Calablaster
    Lawrence Calablaster

    What about Sonic? They’ve been using the drive-in only model for always, are they doing better now?

  • Muffqinxxx

    Isn’t this just a sonic with a tube to each drive thru

  • GojiraFan05

    New theory the pandemic was created by fast food restaurants

  • television kid
    television kid

    me without a car👁👄👁

  • ToXiK

    that nissan gtr though

  • zeroxlulu

    "The first of it's kind contactless Taco Bell will open in Brooklyn Park, MN." Me watching this 2 months later - Oh no.

    • Hairy Hairison
      Hairy Hairison

      catch me looking for this comment, living in minneapolis

  • Rens Tamerus
    Rens Tamerus

    Wasting my last 4% of phone battery on a video to forget the nightmate-inducing experience that was the previous FNaF theory video LOL.

    • Robert Lonergan
      Robert Lonergan

      Everyone does it

  • Latté Fops
    Latté Fops

    lol fork everyone who can't afford a car xD

  • Panther001

    Matpat invents a mall

  • Jacob Koopman
    Jacob Koopman

    Hope it doesn’t get looted Ah god how it’s so close to Brooklyn Center and you know what happened there And yes I know it hasn’t been built yet 4:32 when everything goes back to normal

  • The Curing Plague
    The Curing Plague

    I'm sure they probably have a taco bell love similar to the one in Missouri. My local taco bells get packed fast.

  • Elijah E
    Elijah E

    Every now and then I forget this channel exists

  • LiXio

    Tbh a drive-thru food court sounds amazing.

  • jksdafaj;sf adfa
    jksdafaj;sf adfa

    that yo quiero notification bell threw me off- you... want notification bell? you said "I want notification bell" thats it. w h a t

  • Gale

    So it's finally happening Drive though supermarkets I'll give it 10 years till it's low key the norm

  • mrjanemba

    This is the real reason Taco Bell was the only restaurant left in Demolition Man

  • COW6IRL69

    My only question is if everything relies on drive-thru, what's going to happen to people who don't have a car or access to Uber? (ex. Homeless, minor, ect.)

  • rockin river
    rockin river

    I would hope that one delivery driver doesn’t pick up 5 orders at the same time, the last person to receive their order is gonna have seriously soggy food

    • James Dinius
      James Dinius

      Pizza delivery already gets away with stacked orders no problems (usually)

  • Danny Vanny69
    Danny Vanny69

    Would you like a five dollar Chalupa box 🥱🥱🥱🥱 every Taco Bell ad I see do you wanna five dollar Chalupa box

  • Waleed Animations
    Waleed Animations

    I don't know about your Countries But Pakistan's McDonald's even the new ones still have those Play areas.... (Note:Not in the Mall ones)

  • G. F. S F55
    G. F. S F55

    4th channel? Sighn me in!

  • josh reynolds
    josh reynolds

    Me, eating some burritos I made at work, watching about my job

  • Logan Miller
    Logan Miller

    My McDonalds already had 2 lanes... they actually implemented it because of SARS in early 2000s

  • Horatio yen
    Horatio yen

    ever heard of click and collect it's basically this but they still charge the same delivery so there's no point

  • pranav rao
    pranav rao

    I love taco bell

  • Nameless

    Drive through Amazon

  • Lil nova
    Lil nova

    Love the predator reference

  • Vkp P
    Vkp P

    This is really good


    couldn't be me who ordered McDonalds just last night...😂😅 also, do we even have a taco bell where I live?

  • Road Warrior
    Road Warrior

    I hate to be a pessimist, but I'm hoping that these "changes" are more of a fad, than a permanent alteration. Our society is atomized and divided enough as it is, and was likewise long before Covid. I also wonder why McDonald's who near me, had installed kiosks, removed the ability to place the order at said kiosk, and then pay at the counter with cash. Now I have to pay with card, or wait for it to time out, and then give me the option to pay at the counter, which is annoying cause I don't have a card of my own to use, I think it's good to be forced to have some *ACTUAL* human interaction, lest we forget how to do so

  • Am I You?
    Am I You?

    This episode in a nutshell: MatPat freaks out over a fast food restaurant using an AI that makes ISdowns recommendation AI look smarter than Einstein.

  • Snoopy the ace
    Snoopy the ace

    That oversized vehicle lane is a blessing. I cant tell you how many times I have had to park my truck and trailer somewhere and walk to the drive through to get food because my truck/trailer wont fit.

  • Red GTR
    Red GTR


  • Red GTR
    Red GTR

    can we all just admire how he put a GTR @ 2:32

  • ExanorYT


  • Zepar Unzefari
    Zepar Unzefari

    This should also (hopefully) help greatly with package thieves, which is dope

  • Unmasked_1

    i just want my mchicken to not be soggy

  • Yeeter

    anime matt pat tho

  • RetroPanzer

    so this means i have a chance of having a drivethru delivery only taco bell? bc they say theyre gonna build one where i live :)

  • John Albenye
    John Albenye

    Chik fil a hands down is the best drive thru

  • 3318_Aranya Dutta
    3318_Aranya Dutta

    I know the channel as well as majority of viewers are from US, but this strategy will only work in the States. The main reason is because most people have there own cars. In countries like my own, i.e. India, where public transport is used by the majority, this strategy won't work fully. Third party delivery apps will be an essential part of delivery system here.

  • BlindHeyena001

    Every time I go to Taco Bell the drive thru line is so long it’s leading OUT OF THE PARKING LOT

  • Kaze No Yoko
    Kaze No Yoko

    Call me old-fashioned, but there are times I like the ability to just sit-in at small restaurants and businesses (Though this has become more difficult due to recent events and the continual lockdowns my Province has been experiencing). Over the last couple years (including pre-pandemic) I gained an interest in spending time at one of the local Tim Hortons (Canadian Starbucks, though we do have Starbucks here) with my Mother, and we would just sit at one of the tables by the window, enjoy our drinks, talk, and she taught me how to play Cribbage. Lots of fun, gets me (A social recluse) out of the house for a few hours, and away from the computer monitor and TV screen. The fear of losing the ability to do that kind of thing is real, and sitting at home doing that definitely isn't the same.

  • Meghan

    what happens with cities that don't allow drive thru's?

  • Sad Boi
    Sad Boi

    Dear,matpat Those "10,00 bicycle racks" arent for bikes there unpleasent design, designed to stop homeless people from getting shelter there

  • VectorBoom

    7:26 is that the KFC/Taco Bell near food lion, big Steve’s, and Bojangles?

  • Nou Xiong Sanchez
    Nou Xiong Sanchez

    Mmmm my Taco Bell tastes like McDonalds

  • Amidamaru44

    Support comment

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